Background

WebLeap is a Dutch digital agency specializing in custom web design, conversion optimization, brand development, and SEO. They help businesses boost their online visibility through tailored websites, strategic branding, and visually compelling design. With a strong focus on aligning digital experiences with each client’s mission, WebLeap delivers high-impact results for companies looking to strengthen their presence online and convert visitors into loyal customers.

Challenges

As with many digital agencies, WebLeap struggled to differentiate in an increasingly saturated market. Despite ongoing cold outreach via email, DMs, and calls, the results were underwhelming. Their messaging wasn’t cutting through the noise, and the lack of meaningful replies began to frustrate the team.

They realized that in order to stand out, they needed more than just good copy — they needed a personalized experience that would resonate with each prospect on a deeper level.

Solution

Personalized Outreach, Powered by Vinna

WebLeap turned to Vinna to implement a fully personalized cold outreach strategy, designed to grab attention and build instant trust with prospects.

Here’s how they structured their campaign:

• List Building: WebLeap used LinkedIn Sales Navigator to identify their ideal prospects, then extracted the data using Phantombuster.
• Lead Enrichment: Using Clay, they enriched their leads with company domain info and data on each company’s current website hosting platform — ensuring they had the context to speak directly to the prospect’s tech stack and potential pain points.
• Personalization: With Vinna, they created a unique landing page and video for each prospect. These 1:1 assets clearly demonstrated how WebLeap could help elevate the prospect’s current website and digital presence.
• Outreach Automation: They used Instantly to automate multi-step email outreach at scale, sending each prospect their personalized experience seamlessly.

Results

Within 30 days, WebLeap had booked 25 meetings, signed 4 new clients, and generated €18,000 in revenue — all from this single outbound campaign.

The only change in their strategy? Swapping generic outreach for personalized video + landing pages. That single shift turned cold leads into warm conversations — and deals.

The Impact of Personalization

By tailoring every message and asset to the individual prospect, WebLeap was able to showcase their value instantly. Instead of pitching services, they showed how they could help — visually, tangibly, and personally.

Success with Vinna

WebLeap now uses Vinna as a core part of their outbound system. With plans to scale and test new creative formats, they’re doubling down on what works: personalization that actually performs.

Conclusion: Want More Replies? Get More Personal

WebLeap’s campaign proves that relevance and personalization aren’t just “nice to have” — they’re essential. In a market full of noise, the agencies who win are the ones who tailor the message to the individual.