Background

Sendswift.ai is a powerful cold email platform built to streamline B2B lead generation at scale. Founded in 2024 and based in Oslo, Norway, Sendswift offers an end-to-end outreach solution that includes automated domain and inbox setup, unlimited accounts with warm-up, advanced analytics, and a centralized master inbox. Designed with growth teams in mind, the platform empowers users to run high-volume, high-deliverability campaigns — all from one streamlined dashboard.

Challenges

Even with features that surpassed competitors like Instantly and Smartlead, Sendswift faced a common but critical issue: explaining their product’s value through traditional outreach.

Cold emails alone couldn’t capture the nuance of what made Sendswift different. Static text made it hard to showcase the platform, explain its capabilities, or stand out in a sea of similar tools. The team needed a way to show, not just tell.

That’s when CEO Oliver Skaanild discovered Vinna AI.

Solution

Turning Product Demos Into Personalized Experiences

Sendswift integrated Vinna into their outbound motion to make every prospect touchpoint feel personal, visual, and memorable.

Here’s the tech stack that powered their campaign:

• Lead List Building: Using Phantombuster, the team scraped users who liked LinkedIn posts related to cold emailing — ensuring they targeted people already interested in outreach tools.
• Personalization: Each lead received a personalized Vinna landing page featuring a custom product demo video. These 1:1 experiences highlighted exactly how Sendswift could solve that prospect’s specific pain points, making the value instantly clear.
• Outreach Automation: Sendswift used their own platform to power multi-step email outreach — a true dogfooding moment that also showed off their tool in action. Each email included a link to the personalized page and video, sent at scale without losing the 1:1 touch.

Results

The results were immediate — and impressive.

Since adding Vinna AI to their outbound campaigns, Sendswift has been consistently generating 100–150 new free trial users every month. To put that in perspective: before using Vinna, it took them five months to reach the same number of trials. Now, they do it monthly.

The Impact of Personalization

Vinna helped Sendswift close the gap between interest and action. Instead of relying on cold text to explain complex product value, they could demonstrate it — visually, personally, and at scale. Prospects saw the product in action and immediately understood how it could benefit them.

Success with Vinna

Sendswift continues to use Vinna as a core part of their outbound engine. The synergy between their own platform and Vinna’s personalization tools has created an outreach system that’s both scalable and deeply personal — a rare combination in B2B SaaS.

Conclusion: Show, Don’t Just Tell

For SaaS companies with complex value props, personalization isn’t optional — it’s essential. Sendswift’s story shows how combining custom video with strategic outreach can turn confusion into clarity, and interest into action.