Background

Sales Studios is a certified consultant for ActiveCampaign, specializing in optimizing customer journeys, streamlining automation, and enhancing inbound marketing strategies. With a sharp focus on the B2B sector, they primarily serve coaches, consultants, and course creators — helping them build meaningful connections with their audiences and scale through smarter marketing systems. Their deep expertise enables clients to improve both client acquisition and retention through personalized, high-converting automations.

Challenges

Like many agencies operating in a competitive market, Sales Studios struggled to break through the noise. Their previous outreach methods — cold email, social media DMs, and cold calls — were delivering diminishing returns. Despite consistent effort, these channels yielded minimal traction. The team grew increasingly frustrated, realizing that conventional tactics weren’t enough to stand out to their niche audience.

They needed a strategy that would:

• Differentiate them from competitors
• Spark genuine interest from potential clients
• Deliver measurable ROI on outreach efforts

Solution

A Personalized, Tech-Driven GTM Strategy

Sales Studios partnered with Vinna to launch a precision-targeted outbound campaign built around personalized video and landing page experiences.

Here’s the exact setup they used:

• List Building: Using Apollo, they filtered and scraped verified ActiveCampaign users using the platform’s technology filter.
• Lead Enrichment: With Clay, they filled in missing contact details, validated email addresses, and refined their list to match their ICP — ensuring they only contacted highly relevant leads.
• Personalization: Each prospect received a custom landing page and video generated through Vinna, creating a 1:1 feel and showcasing how Sales Studios could help with their unique setup.
• Outreach Automation: The campaign was deployed through Instantly, enabling automated, multi-step outreach at scale.

Results

The combination of hyper-targeted messaging and personalized video content paid off — fast. In just one month, Sales Studios generated $60,000 in revenue directly from the campaign.

This outcome validated their new outbound strategy and proved that personalization at scale can still cut through crowded inboxes when executed correctly.

The Impact of Personalization

Sales Studios' approach did more than just boost reply rates — it reframed how prospects perceived their value. Each landing page demonstrated thoughtfulness and relevance, prompting decision-makers to take meetings and move forward with confidence.

Success with Vinna

Since the campaign, Sales Studios has fully integrated Vinna into their outbound system. They’re now building on their success by experimenting with new page formats, media types, and messaging angles — all rooted in personalization.