This tiny cold email mistake is costing you big time!

Just received a cold email that could have been perfect!

The targeting, personalization, and value proposition were amazing, but the call to action? A complete dealbreaker. This tiny mistake is costing them big time. I see this mistake way too often and you’re probably doing it right now.

I made a video where I broke down the email and, more importantly, what went wrong.

Key Steps

  1. Subject Line and Personalization

    • Craft a compelling subject line that catches the recipient’s attention.

    • Personalize the first line of the email to establish a connection with the recipient.

  2. Value Proposition and Information

    • Ensure the value proposition is relevant to the recipient’s needs.

    • Provide clear and detailed information about the solution or service offered.

    • Avoid directly asking for a call in the initial email to reduce friction.

  3. Research and Verification

    • Conduct manual research if necessary to verify the credibility of the sender.

    • Check the domain, company name, and LinkedIn profile of the sender for legitimacy.

  4. Low-Commitment Request

    • Instead of asking for a call, request to send a short video or additional information.

    • This low-commitment task encourages the recipient to engage further.

  5. Follow-Up and Nurturing

    • Send a personalized demo video or additional information after the initial response.

    • Offer use cases and examples to provide more insights without overwhelming the recipient.

    • Request a meeting after providing sufficient information to the prospect.

  6. LinkedIn Integration and Follow-Ups

    • Use Zapier integration to send connection requests on LinkedIn when the video is viewed.

    • Implement relentless follow-ups to nurture leads until a definitive response is received.

Cautionary Notes

  • Avoid asking for a call directly in the first email as it may increase friction and reduce response rates.

  • Verify the credibility of the sender and the information provided to establish trust with the recipient.

  • Do not overwhelm the recipient with too much information in the initial email.

Tips for Efficiency

  • Personalize emails with relevant information tailored to the recipient’s needs.

  • Use low-commitment requests to encourage engagement without overwhelming the prospect.

  • Implement follow-up strategies to nurture leads effectively and reduce friction in the communication process.